Privacy Policy

Last updated: January 2026

Introduction

REFRAME Furniture ("we", "us", or "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website at reframe.furniture or contact us.

Who We Are

REFRAME Furniture
30 Engate Street
London, SE13 7HA
United Kingdom

Email: direct@reframe.furniture
Phone: 020 3355 9197

Information We Collect

Information You Provide

When you contact us through our website forms, we collect:

  • Your name
  • Email address
  • Company name (if provided)
  • Phone number (if provided)
  • Message content

Information Collected Automatically

With your consent, we use Google Analytics to collect:

  • Pages visited and time spent
  • Browser type and device information
  • Approximate geographic location (country/city level)
  • Referral source (how you found us)

We anonymize IP addresses and do not collect any personally identifiable information through analytics.

How We Use Your Information

We use your information to:

  • Respond to your enquiries and quote requests
  • Provide customer support
  • Improve our website and services
  • Understand how visitors use our site

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Cookies

We use cookies only if you consent via our cookie banner. The cookies we use are:

  • Cookie consent preference – Remembers your cookie choice for 365 days
  • Google Analytics cookies – Help us understand site usage (only if you accept cookies)

You can change your cookie preferences at any time by clearing your browser cookies and revisiting our site.

Data Retention

We retain enquiry data for as long as necessary to respond to your request and maintain our business relationship. Analytics data is retained for 14 months, after which it is automatically deleted.

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability

To exercise these rights, please contact us at direct@reframe.furniture.

Third-Party Services

We use the following third-party services:

Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, or destruction.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

Email: direct@reframe.furniture
Phone: 020 3355 9197